“It started from my deepest desire to make an impact. I had the vision of what this company is truly about. I knew what it would stand for. I knew what I wasn’t willing to trade off to do “business as usual.” I was clear about my past experiences in our industry and what wasn’t working for me. And that’s not to make anything about the past good or bad. It’s just I had my OWN unique vision and I wasn’t going to do it if it wasn’t in alignment.

I made a very high ticket sale a DAY after I added my personal story to my website, even though I struggled through parts of it. My client directly told me ‘I am buying from you because I relate so much to the story I read on your site.’

I filled my Empowered Woman retreat in Mexico with just 3 story based emails we worked on together (to a relatively unresponsive email list I had left over from my last business.)

I did all this OUTSIDE of the business and marketing niche, which so many people think they have to stay inside of in order to ‘make money.’ I am so proud of this and I would LOVE to show people that you can actually do it your way… it was made possible through our collaboration Kylie.”

– Paula Lacobara Tatro, CEO at Empowered Woman